In a recent survey, Cambridge University has come second to Mercedes-Benz as the UK’s ‘most prestigious’ brand of 2009.
Over 1,400 people took part in the online survey conducted by Decision Technology in association with the University of Warwick.
Participants chose between 45 adjectives to best describe companies and organisations. The study aimed to find the most honest, innovative, prestigious, powerful, and green brands of 2009.
Mercedes-Benz, Cambridge University and BMW make up the top three most prestigious brands. Least prestigious brands include Lidl, Primark and The Sun.
The study has also seen the Lib-Dem Party billed as the ‘least powerful’ brand. The British Army came third, losing out to Tesco and Microsoft in the power stakes.
The study used techniques borrowed from experimental psychology.
Prestigious brands were associated with words such as ‘luxurious’ and ‘high status’. In total, the personality of 120 companies and organisations were rated.
Other than Cambridge University, no other universities were part of the survey.
But we still know we're better than Oxford!
Damn right! The Sun is s**t, and Tesco are no better! Tessa Cohen is what Tesco translates to… need I say any more! They grab money whenever they see an opportunity! Good luck to Cambridge University in overcoming this institutional difficulty!
http://www.youtube.com/watch?v=h4kBcm-ls8Y
This is clearly nonesense.
I spent all of Tuesday morning looking around Cambridge University and I could not find an economy pack of toilet rolls at a discount in any of the colleges. And don't get me started on the limited range of tinned vegetables available!
However driving back to Oxford I popped into my local Lidl …